Privacy Policy

Last updated: 26/10/2025

PURPOSE OF THIS PRIVACY POLICY

Thorpe Mills – The Vitality Code (“we”, “our”, “us”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we look after your personal data when you visit our website, interact with our content, or purchase our services. It also informs you of your privacy rights and how the law protects you.

IMPORTANT INFORMATION AND WHO WE ARE

Purpose of this Privacy Policy

This Privacy Policy aims to give you information on how Thorpe Mills – The Vitality Code collects and processes your personal data through your use of this website, including any data you may provide when you sign up for a program, download resources, or engage with our online community.
This website is not intended for children, and we do not knowingly collect data relating to minors.

Contact Details

If you have any questions about this Privacy Policy or our data protection practices, please contact us:

Legal Entity: Thorpe Mills – The Vitality Code
Email Address: flexyfit@tridenthealthwellness.com
Registered Address: [Insert Registered Address or City, Country]

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK regulator for data protection issues (www.ico.org.uk).
However, we would appreciate the opportunity to resolve your concerns before you approach the ICO — please contact us first.

INFORMATION WE COLLECT

We may collect and process the following types of information:

1. Information you provide directly

When you register for an account, subscribe to our programs, or communicate with us, we may collect:

• Full name
• Email address
• Password (where applicable)
• Contact preferences
• Feedback or responses to surveys

2. Technical information we collect automatically

When you visit our website or use our services, we may automatically collect:

• IP address
• Browser type and version
• Device information (e.g., mobile ID)
• Operating system and platform
• Referring website or page visited before ours
• Information about how you use our website and services

We may also use third-party analytics tools (e.g., Google Analytics) to understand how users interact with our website to improve your experience.

HOW WE USE YOUR INFORMATION

We use your personal data to:

• Help you access and manage your account
• Provide and improve our coaching services and digital content
• Personalize your experience and recommend relevant programs
• Communicate updates, promotions, or new opportunities
• Analyse user behaviour and engagement to improve performance
• Fulfil legal obligations or contractual agreements

Legal Basis for Processing

We rely on the following lawful grounds to process your data:

• Performance of a contract: To deliver programs or services you purchase from us.
• Legitimate interests: To understand our clients’ needs, grow our business, and improve our services.
• Legal obligation: To comply with relevant laws and regulations.
• Consent: For sending marketing communications (you can withdraw consent at any time).

MARKETING AND COMMUNICATIONS

We may use your data to send you tailored marketing content about The Vitality Code programs, products, or events.

Promotional Offers

If you’ve purchased from us or opted in to our emails, you may receive updates about similar offerings unless you opt out.

Third-Party Marketing

We will only share your data with third parties for marketing purposes if we have your explicit consent.

Opting Out

You can unsubscribe or manage your communication preferences at any time by clicking the “unsubscribe” link in our emails or contacting us at flexyfit@tridenthealthwellness.com.

COOKIES

We use cookies and similar technologies to enhance your browsing experience.
You can set your browser to block cookies, but please note that some parts of the site may not function properly if you do so.

CHANGE OF PURPOSE

We will only use your data for the purpose it was collected unless we reasonably consider that another use is compatible with the original one.
If we need to use your data for a new purpose, we will notify you and explain the legal basis for doing so.

SHARING YOUR INFORMATION

We will never sell your personal information.
We may share your data with:

• Service providers who support our business operations (e.g., hosting, email, analytics)
• Professional advisers (e.g., legal or accounting services)
• Regulators or law enforcement, when legally required

We may also share anonymized or aggregated data that does not personally identify you.

DATA STORAGE AND SECURITY

We use commercially reasonable measures to secure your personal information and protect it from unauthorized access, alteration, or disclosure.
While we take all appropriate precautions, no online transmission is 100% secure. You are responsible for maintaining the confidentiality of your account credentials.

Upon account termination, we may retain certain information for legal, backup, or auditing purposes for a limited period.

To request account deletion, please contact flexyfit@tridenthealthwellness.com.

CHILDREN’S PRIVACY

We do not knowingly collect personal information from anyone under 13 years old.
If you believe we may have collected such data, please contact us immediately, and we will take appropriate action.

LINKS TO OTHER WEBSITES

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of those sites. Please review their policies before providing personal information.

YOUR DATA PROTECTION RIGHTS (GDPR)

If you are located in the UK or EEA, you have the right to:

• Access, correct, or delete your personal data
• Object to or restrict processing
• Request data portability
• Withdraw consent at any time (where consent is the basis for processing)
• Lodge a complaint with a supervisory authority

To exercise these rights, contact us at flexyfit@tridenthealthwellness.com.
We will respond to all legitimate requests in accordance with applicable data protection laws.

CHANGES TO THIS PRIVACY POLICY

Thorpe Mills – The Vitality Code may update this Privacy Policy from time to time.
We encourage you to review this page periodically. Continued use of our website or services after updates constitutes your acceptance of any changes.